Hypothetical Marketing Plan - 1856 Words

Table of Contents I. Executive Summary II. Situational Analysis i. Competitive Situation ii. SWOT Analysis iii. Product Life Cycle III. Marketing Objectives iv. Sales/Market Share v. Profit vi. Product range vii. Geographic Representation viii. Exporting IV. Target Markets ix. Marketing approach x. Product differentiation xi. Market segmentation xii. Geographic xiii. Demographic xiv. Behavioural (product related) xv. Psychographic V. Marketing Strategies xvi. Product xvii. Price xviii. Promotion xix. Place xx. E-Marketing VI. Conclusion/Recommendations I. Executive†¦show more content†¦Geographic Representation * Sale through multiple outlet and not limited exclusively to Harvey Norman, increase availability in every digital retailer such as JB hi-fi, Dick Smith electronics etc. International Sales/Exporting * Expand ABC Ltd’s market to other countries, especially countries nearby Australia as short term goals, eg. Expand to countries like New Zealand, Indonesia, Malaysia and Singapore. IV. Target Markets Marketing approach * ABC Ltd target market approach is a mass market, which is targeted to anyone who is interested in buying smart mobile phones. Product differentiation * The Citrus smart phones differentiate from its competitors by being a Korean/Asian sourced/imported smart phone and it is exclusive to Harvey Norman, which makes the product potentially ‘exclusive’ in Australia and unique compared to other major brand of smart phones in Australia. The product also differentiates and positions itself for its value and quality. Market segmentation Geographic ABC Ltd will target all potential mobile phone purchasers across the country. Expansion to other countries could be possible after expanding product range and its international market. Demographic The customers of Citrus phone will generally be at a young age with an interest in buying smart phone and a high requirement forShow MoreRelatedBusiness Plan Laundry2578 Words   |  11 PagesSTRATEGIC PLAN WINTER 2005 Mission Statement The mission of the Davidson College Laundry is to provide laundry services to students, college departments, and private individuals.   By doing so in a convenient, timely, personalized and financially responsible manner, the College Laundry enables students to spend more time in academic and extra-curricular pursuits and effectively supports departmental activity.   Services include the care and handling of personal clothing, bed linens, dry cleaningRead MoreMarketing Plan-Pet Sitting8101 Words   |  33 Pagesï » ¿Running head: MARKETING PLAN 1 Marketing Plan Proposal – Vicki’s Pet Care Services Galore Vicki VanDreel Ottawa University MARKETING PLAN 2 Marketing Plan Proposal-Rationale The student writer is offering a marketing plan involving aRead MoreMarketing Plan1270 Words   |  6 PagesIndividual Assignments - Marketing Plan. Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whetherRead MoreMarketing Campaign For Jay Z s Biography And A Hypothetical Creative Campaign1290 Words   |  6 Pagessuch as traditional media, digital and social media as well as experiential marketing platforms. Along with the agency, founder and Creative Chairman, David Droga, has worked with clients such as Google, CNBC, and Sprint (Droga5, 2017). However, the creative agency has done incredible creative work with Rapper Jay-Z and Bing. This document will examine Droga5’s marketing campaign for Jay Z’s Biography and a hypothetical creative campaign. The Rapper Jay-Z, born Shawn Corey Carter released a memoirRead MoreCase Study : Advantage Kayaks : A Marketing Plan1549 Words   |  7 PagesTitle: Advantage Kayaks – A Marketing Plan Assignment Topic: Your task is to prepare information that may be used for a marketing plan. Identify one product / service from your own business or from another business with which you are familiar. Write a report about the selected product / service. In your report you should include: †¢ Current marketing situation with background data on the market, product, competition, and distribution. Keep this discussion brief. †¢ Market analysis through aRead MoreMarketing a Hypothetical E-Business: A Discussion About the Strategic Components of the Marketing Strategy885 Words   |  4 Pagesto be understood by those in charge of marketing strategies for business firms. The purpose of this essay is to describe how I will market a hypothetical e-business and discuss the strategic components contained within this marketing strategy. This strategy will incorporate the use of different media and forums to maximize exposure and limit costly mistakes. Other tactical approaches to this problem will also be introduced as a means to supplement a marketing strategy for e-businesses and other typesRead MoreSwot Analysis : Lincoln Financial Group Essay1510 Words   |  7 PagesValue chains are broken down into support functions and primary functions. Primary functions include operations, inbound logistics, outbound logistics, marketing sales, and service. These activities have direct relation to the physical creation, sale, maintenance, and support of a service or product. The secondary support activities in an organization that feed into the primary activities are firm infrastructure, human resource management, technology development, and procurement. Togeth er, theseRead MoreThe Concept And Process Of Marketing Essay932 Words   |  4 Pagesand Process of Marketing Marketing can be characterized as a mix of behavioural and management sciences which are driven by instinct, imagination, motivation and transformation. An experimental methodology is needed by marketing to outline more up to date items. It requires expertise for recognizing new channels. Marketing additionally provide a broad certain idea which gives an individual the capacity to make an interpretation of thought without hesitation. Elements of the Marketing Process A companyRead MoreAssignment 1 Summer B2262 Words   |  10 Pagessuch a large market share, one would think that Kellogg’s is untouchable. However, Kellogg’s faced a slump in the market. Its cereal sales were declining, and it had to face the challenge of getting out of its slump. Kellogg’s, therefore, turned to marketing research to identify the problem and develop several potential solutions to increase cereal sales. Kellogg’s used several tasks to identify the problem. The researchers spoke to decision makers within the company, interviewed industry experts andRead MoreMaster Budget Financial Plan For Coming Year974 Words   |  4 PagesMaster Budget-financial plan for coming year(s) of where company strives to be financially. Three parts: Organizations goals, strategic long range profit plan, tactical short range profit plan. Organization’s goals-overall goals of organization that employees work to achieve. Those goals can be in the areas of financial, employee learning, innovation, and community involvement. Strategic long range profit plan- Outline of steps needed to achieve organization’s goals. Year by year steps. Tactical