Hypothetical Marketing Plan - 1856 Words

Table of Contents I. Executive Summary II. Situational Analysis i. Competitive Situation ii. SWOT Analysis iii. Product Life Cycle III. Marketing Objectives iv. Sales/Market Share v. Profit vi. Product range vii. Geographic Representation viii. Exporting IV. Target Markets ix. Marketing approach x. Product differentiation xi. Market segmentation xii. Geographic xiii. Demographic xiv. Behavioural (product related) xv. Psychographic V. Marketing Strategies xvi. Product xvii. Price xviii. Promotion xix. Place xx. E-Marketing VI. Conclusion/Recommendations I. Executive†¦show more content†¦Geographic Representation * Sale through multiple outlet and not limited exclusively to Harvey Norman, increase availability in every digital retailer such as JB hi-fi, Dick Smith electronics etc. International Sales/Exporting * Expand ABC Ltd’s market to other countries, especially countries nearby Australia as short term goals, eg. Expand to countries like New Zealand, Indonesia, Malaysia and Singapore. IV. Target Markets Marketing approach * ABC Ltd target market approach is a mass market, which is targeted to anyone who is interested in buying smart mobile phones. Product differentiation * The Citrus smart phones differentiate from its competitors by being a Korean/Asian sourced/imported smart phone and it is exclusive to Harvey Norman, which makes the product potentially ‘exclusive’ in Australia and unique compared to other major brand of smart phones in Australia. The product also differentiates and positions itself for its value and quality. Market segmentation Geographic ABC Ltd will target all potential mobile phone purchasers across the country. Expansion to other countries could be possible after expanding product range and its international market. Demographic The customers of Citrus phone will generally be at a young age with an interest in buying smart phone and a high requirement forShow MoreRelatedBusiness Plan Laundry2578 Words   |  11 PagesSTRATEGIC PLAN WINTER 2005 Mission Statement The mission of the Davidson College Laundry is to provide laundry services to students, college departments, and private individuals.   By doing so in a convenient, timely, personalized and financially responsible manner, the College Laundry enables students to spend more time in academic and extra-curricular pursuits and effectively supports departmental activity.   Services include the care and handling of personal clothing, bed linens, dry cleaningRead MoreMarketing Plan-Pet Sitting8101 Words   |  33 Pagesï » ¿Running head: MARKETING PLAN 1 Marketing Plan Proposal – Vicki’s Pet Care Services Galore Vicki VanDreel Ottawa University MARKETING PLAN 2 Marketing Plan Proposal-Rationale The student writer is offering a marketing plan involving aRead MoreMarketing Plan1270 Words   |  6 PagesIndividual Assignments - Marketing Plan. 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Kellogg’s, therefore, turned to marketing research to identify the problem and develop several potential solutions to increase cereal sales. Kellogg’s used several tasks to identify the problem. The researchers spoke to decision makers within the company, interviewed industry experts andRead MoreMaster Budget Financial Plan For Coming Year974 Words   |  4 PagesMaster Budget-financial plan for coming year(s) of where company strives to be financially. Three parts: Organizations goals, strategic long range profit plan, tactical short range profit plan. Organization’s goals-overall goals of organization that employees work to achieve. Those goals can be in the areas of financial, employee learning, innovation, and community involvement. Strategic long range profit plan- Outline of steps needed to achieve organization’s goals. Year by year steps. Tactical

Generations of World Court Historiography in the United States

Question: Describe about the Generations of World Court Historiography in the United States? Answer: The International Court of Justice plays the role of the World Court. It needs to be noted that a duo jurisdiction is enjoyed by the ICJ. Therefore it decides the disputes that fall within the purview of international law and that have been submitted by the States before the ICJ. This is known as the jurisdiction of the ICJ in contentious cases. At the same time, this Court also provides advice regarding the legal questions when a request in this regard has been made by any organ of the United Nations or by any other specialized agency that has been authorized in this regard. This is known as the advisory jurisdiction of the ICJ. In this way the ICJ can deal with two types of cases. First of all the legal disputes that have been submitted to it by the States and secondly, if any request has been made to give advisory opinion regarding a legal question that has been referred by any organ of the United Nations. Regarding the contentious cases that can be heard by the ICJ, it needs to be noted that only the States that are the members of the UN or a State that is a party to the Statute of ICJ or any other state that has accepted the jurisdiction of the ICJ can be a party to the contentious cases. At the same time, the ICJ can deal with the dispute only if the concerned states have accepted the jurisdiction of the court in any of the following ways: The jurisdiction of the Court can be accepted by the states when they enter into a special agreement for submitting the dispute to the ICJ; As a result of a jurisdictional clause; As a result of the reciprocal effect of the declarations that have been made by the States in accordance with the Statute in which these States have accepted the jurisdiction of the ICJ. Due to the reciprocal impact of the declarations that have been made by the States in accordance with the Statute. On the other hand, they are only five organs of the UN and only 16 UN specialized agencies that can request for advisory proceedings. While the UN Gen. Assembly and the Security Council can request the ICJ to give advisory opinion regarding any legal question, the other organs of the UN and its specialized agencies can only see the advisory opinion of the ICJ regarding the legal questions that fall within the scope of the active ease of these organs or agencies. Another question that frequently arises in this regard is if the judgment given by the ICJ is binding on the parties. In this regard he needs to be noted that the judgments given by the ICJ in case of the disputes between various States are binding for the party is related with the dispute. In this regard, it has been mentioned in the UN Charter that all the members of the UN have to comply with the decisions given by the ICJ when such member state is a party to the dispute. The judgments given by the ICJ are final and there is no appeal against the judgment. In case any party to the dispute wants to challenge the scope or the meaning of the judgment, it can request the court to interpret the judgment. On the other hand, so far as the advisory opinions of the ICJ are concerned, it depends on the human organs and specialized agencies to give effect to these opinions or not. References Dunne, Michael. Isolationism of a Kind: Two Generations of World Court Historiography in the United States, Journal of American Studies (1987) 21, pp 327351 Harris, D. Cases and Materials on International Law, 7th ed. (2012, London) p. 839. Posner, E. A., and De Figueiredo, M. F. P, Is the International Court of Justice Biased? Journal of Legal Studies, vol.34 (June 2005), University of Chicago Van Der Wolf W. De Ruiter D., The International Court of Justice: Facts and Documents About the History and Work of the Court (International Courts Association, 2011) Dunne, Michael. "Isolationism of a Kind: Two Generations of World Court Historiography in the United States," Journal of American Studies (1987) 21, pp 327351 Van Der Wolf W. De Ruiter D., "The International Court of Justice: Facts and Documents About the History and Work of the Court" (International Courts Association, 2011) Posner, E. A., and De Figueiredo, M. F. P, Is the International Court of Justice Biased? Journal of Legal Studies, vol.34 (June 2005), University of Chicago Harris, D. Cases and Materials on International Law, 7th ed. (2012, London) p. 839